Introduction Trademark facilitates to create a distinct and unique identity of goods and services in the market. It takes a lot of effort and hard work for anyone to build a brand reputation in the market; but if the same brand is being misused by some other person, is something which would never be accepted

Introduction: In the pre-technology aeon the consumer was guided by the retailer or the distributor for the selection of the brand at the time of shopping for the goods, but now with the revolution and after globalization of the market, the brand of the product plays a pivotal role in the mind of the consumer